Looking for the latest social media demographics for 2024?

You’ve hit the jackpot.

The importance of a data-driven social strategy can’t be overstated — up-to-date demographics are crucial to marketers.

Because the social space is constantly evolving. With more networks available than ever before, you need to spend your time and budget wisely. Specifically, you should focus on where your customers are.

And while you may think you know which networks matter most to your target audience, 2024’s numbers might surprise you.

Social media demographics: the numbers you need to know

From choosing your priority platforms to conducting market research, demographic data is key to understanding which networks and campaigns deserve your attention.

Want to know which apps are up-and-coming? Curious about new opportunities to cross-post your content? Worried that a network might be “dying?”

We’ve got you covered.

Below is our list of must-know social media demographics for 2024 (and beyond). These numbers are based on the latest research and social media statistics available at the time of writing.

And as an added bonus, we’ve also highlighted strategic takeaways for each network to guide your social marketing strategy.

• Facebook demographics and usage
• Instagram demographics and usage
• TikTok demographics and usage
• Twitter demographics and usage
• LinkedIn demographics and usage
• Pinterest demographics and usage
• Snapchat demographics and usage
• YouTube demographics and usage

Facebook demographics and usage

• Number of monthly active users: 2.963 billion
• Largest age group: 25-34 (29.9%)
• Gender: 44% female, 56% male (no data on other genders)
• Time spent per day: 30 minutes

Takeaways from Facebook demographics for 2024

• Facebook still remains the largest social platform among consumers and marketers.
• Case in point: Facebook accounts for the bulk of Meta’s ad revenue versus Instagram (58% to 41.5% of $121.9 billion).
• Still, time spent on Facebook continues to fall as overall social media usage grows.
• Following 2022’s social media demographic data, younger users continue to flock to TikTok and Snapchat.

Instagram demographics and usage

• Number of monthly active users: 2 billion (self-reported), other reports cite 1.35 billion
• Largest age group: 18-24 (30.8%)
• Gender: 48.2% female, 51.8% male (no data on other genders)
• Time spent per day: 30.1 minutes

Takeaways from Instagram demographics for 2024

• The platform’s growth remains steady after experiencing a boom period in recent years.
• Instagram saw a small (but notable) flip in its age demographics. The platform boasts a slightly larger percentage of Gen Z users versus Millennials.
• As far as social media age demographics go, Instagram maintains a firm hold on both generations — these groups make up roughly two-thirds of their base.
• Losing its status as the “hip” social network to TikTok, the platform doubled down on Reels. Emphasis on short-form video seems to be paying off. In fact, Reels reportedly drive the most engagement on the platform.
• Recent Instagram stats signal the platform’s shift to becoming an ecommerce hub. However, the app is still figuring things out as it revamps its social shopping features.

TikTok demographic data and usage

• Number of monthly active users: 834.3 million, other reports cite 1+ billion
• Largest age group: 18-24 (21%)
• Gender: 54% female, 46% male (no data on other genders)
• Time spent per day: 45.8 minutes

Takeaways from TikTok demographics for 2024

• TikTok’s popularity and growth remain unprecedented. There are over 150 million active users on TikTok in the United States alone.
• Not only is TikTok’s user base booming but also its daily activity. TikTok boasts the highest average time spent per day of any network.
• The fact that the platform’s gender demographics are leveling out is also notable. Last year, the split was 61% female and 39% male.  This signals TikTok’s status as a staple social app among the population at large.
• As more and more brands get on board, we’re seeing influencers do the same.
• TikTok is ramping up and “maturing” to meet the needs of its business-minded users. New features include more advanced ads and CRM integrations.

Twitter demographics and usage

• Number of daily active users: 237.8 million
• Largest age group: 18-29 (42%)
• Gender: 34.1% female, 61.29% male (no data on other genders)
• Time spent per day: 34.8 minutes

Takeaways from Twitter demographics for 2024

• Twitter’s usage and growth have remained fairly consistent year-to-year.
• It remains to be seen how the recent shake-up in Twitter’s leadership will impact the app long-term. The same goes for features like Twitter Blue and the platform’s ads.
• Some reports note a spike in activity while others note a migration away from the app.
• One-third of Twitter users are college-educated and make more than $75K annually, highlighting the platform’s highly-educated and high-earning base.
• Twitter’s status as a place to discuss events and gather breaking news make it a prime place to share content and drive discussions.

LinkedIn demographics and usage

• Number of members: 930 million
• Largest age group: 30-39 (31%)
• Gender: 43% female, 57% male (no data on other genders)
• 63% of LinkedIn users access the network weekly, 22% daily (in 2020)

Takeaways from LinkedIn demographics for 2024

• Conventional wisdom might say that LinkedIn exclusively caters to an older audience. That said, Millennials dominate the platform.
• LinkedIn continues to net record revenue and user growth. This growth was driven initially by the pandemic and continued during the shifting job market.
• The platform’s demographic of high-earning B2B professionals makes LinkedIn a potential goldmine for ads.
• According to LinkedIn themselves, it’s the top-rated social network for lead generation. This makes LinkedIn a prime source for B2B marketers looking for motivated audiences and communities.
• Beyond the 200 million LinkedIn users in the US, the platform has a massive international reach.

Pinterest demographics and usage

• Number of monthly active users: 450 million
• Largest age group: 25-34 (28.5%)
• Gender: 76.2% female, 17% male, 6.6% unspecified
• Time spent per day: 14.2 minutes

Takeaways from Pinterest demographics for 2024

• The platform saw a surprising spike in male users during 2021 but Pinterest’s core demographic remains female.
• The platform’s dedicated base of 450+ million monthly active Pinners continues to grow. This number is up from 400 million in 2022.
• Pinterest is perhaps the most produced-focused of any social network, signaling big opportunities for ads (hint: 45% of Pinterest users have a household income of $100,000+).
• Shopping-centric organic content is fair game, too  — almost 70% of users say they trust Pinterest and it’s their favorite place to research products.
• Pinterest is unique when it comes to demographics on social media due to its 1) gender split and 2) wide age range of its users.

Snapchat demographic data and usage

• Number of monthly active users: 750 million
• Largest age group: 18-24 (34%)
• Gender: 51% female, 48% male (no data on other genders)
• Time spent per day: 30.4 minutes

Takeaways from Snapchat demographics for 2024

• Although Snapchat may not be the most talked-about or “trendy” network anecdotally, the platform saw growth in 2022.
• Snapchat is still huge with the younger crowd, although it recently lost its top spot as teenagers’ go-to network. The platform continuously emphasizes its popularity with Gen Z.
• Even if you aren’t active on Snapchat, it’s a prime place for trendspotting and learning what younger consumers want.
• With Snapchat’s steady growth in revenue, the platform isn’t going anywhere.

YouTube demographics and usage

• Number of monthly active users: 2.1 billion worldwide
• Largest age group: 15-35 (highest reach)
• Gender: 51.4% female, 48.6% male (no data on other genders)
• Time spent per day: 45.6 minutes

Takeaways from YouTube demographics for 2024

• YouTube’s popularity among younger users highlights the ongoing, long-term shift toward video content.
• The growth of YouTube Shorts is notable as the platform looks to tap into the power of short-form video.
• Marketers note that YouTube is still a sort of land of opportunity advertising-wise. The platform’s ad revenue held steady from where it was last year as it approaches $30 billion annually.
• This revenue growth signals not only the platform’s influence as a social network but also as a go-to streaming service.
• Still, the majority of users claim to use YouTube for entertainment rather than to find brands and products. Brands still have a lot of work to do on the platform, finding a balance between entertainment and advertising.

Are social media demographics part of your strategy?

Keep in mind that this data is generalized across billions of users and serves as a starting point for brands looking to prioritize their social platforms.

If you’re looking to expand your reach, we recommend looking into the demographic data from your own social presence to see how it compares to the averages above.

These social media platform demographics

Whether these numbers confirm what you already suspected or serve as eye-openers, make sure to bookmark them as you iron out your social strategy for 2024.

And speaking of which, make sure to check out our free social media templates to keep you organized every step of the way.

Article Originally Published on
SproutSocial

The post Social media demographics to inform your brand’s strategy in 2024 first appeared on Dale Calvert - Motivation Speaker Kentucky.

Our mind is the control tower of our life. Whatever happens in our life starts right here. And I don’t think you should ever live to the point you think, well, I’ve reached it now. Then what do you do?   You just die.

Sometimes I have to stop and pinch myself when I think about how blessed I am to have such a great family. It is really hard to even communicated. There is nothing more important on this planet to me than the people you see in the picture above.

Most of them will probably say I was the “black sheep” of the group, but I hope they will also tell you that I love each of them dearly and will be there to support them anyway I can and every way I can.

However your family doesn’t control your personal success or failure in life.
The personal decisions you make and the actions you take ultimately control your path. It comes back to the person in the mirror.

I believe their are 7 Key areas to success in life, and really nothing else matters. Life is to be lived constantly striving, growing, and attempting to get better in all 7 key areas of life. Some people are great in a couple and lousy in the other five. Lousy not by my standards, but by there own.

So the one of the secrets in to be in a constant state of improvement and not escapism. Many people try to avoid the important parts of life and distract themselves with the frivolous.

Anyone who tries can Get Better

Some people don’t realize that money is dangerous. Somebody says, well what could be dangerous about money? Money is going to make you more of what you already are.

A person who’s willing to just take it easy and do whatever comes natural, won’t have any real goals in life, won’t strive for anything, and I think part of the reason for that is that people are lazy, many too lazy to think for themselves.

They want the easy way out. They don’t believe that they can accomplish anything in life. They don’t have a sense of purpose, they have no goals.

They don’t know how to set goals in their life. And what they do is, they waste a great deal of their life because they have no sense of direction and they just settle for whatever comes their way. And, often times, thinking
that they can’t do any better and looking around at what other people are doing and thinking well, I’m as good as they are. And they miss life, settling
for less than their best. –

Don’t Compare Yourself with Other People

Why do you think so many people do that? Why are they so willing to
settle for less than God’s best?- Well I think they don’t really believe that they can achieve and accomplish much. They look around and see what other people are doing and they think, well, I’m as well off as they are,but that’s not the issue.

The issue is, what is the will of God for my life? What could I accomplish?
Why am I here? What is the plan for my life?

What could I achieve if I really and truly set my mind to do it? And I think sometimes it’s just pure laziness that people don’t have a sense of direction.

But, they don’t want to do anything else and it’s a tragedy that a person can live out their life with gifts and skills and abilities and talents that God’s given them and just settle for doing whatever comes natural. Ignoring that they have been equipped with talents and skills to fulfill their purpose.

What are some of the warning signs that we are living a ‘settled for’ life?- I think number one there’s no progress in life. Not making any progress financially,in relationships, in your career. Things are just still the status quo. And you’re sort of running around in circles. We join the “Thank God it is Friday Club” wasting time watching NetFlix and living from one weekend to the other.

I think people who do that, they’ve settled for far less than what was planned for their life.. I believe we are called to be courageous because we’ll all face times in life and situations and circumstances that it takes more than just the desire, it takes courage. Many people operate on the basis of fear,on the basis of what other people think. Here is a clue that we share quite often in our motivational seminars

“People aren’t thinking about


you, they are too worried,


wondering what you are


thinking about them”

We should operate from a state of courage. Courage to say no when we ought to say no. Courage to say yes when we should say yes. So what kind of courage do you have? Is yours sort of floating between depending on the situation? Or do you know the difference between right and wrong for your life? And you’ve made up your mind.

Our mind is the control tower of our life. Whatever happens in our
life starts right here. All of our decisions are there. And the truth is, whatever we are today is the result of what we’ve been thinking about the years leading up to today, right now, this time and place in our life.

This quote from the great Zig Ziglar says it best, if you want to break out and start moving forward in life.

A cassette tape I heard when I was twenty years old with this quote, had a profound effect on me, and set me on a new direction in my life that I never could have imagined at the time. The complete story is here.

SELF-TALK PROGRAMS OUR

MINDS, WE SPEAK OUR

WORLD INTO EXISTENCE

The Bible says, as a man thinketh in his heart, so is he. So if you don’t like what’s going on around you maybe you should ask yourself the question,”What am I thinking about?”


What do I think about myself,what do I think about other people? Because what we think about is really what controls us. For example, our relationship to God, our relationship to each other,our sense of focus & direction in life, whatever we accomplish, our failures in life. All of that is a result of the way we think.

And often times we forget that, that our mind is the control tower. That everything else is a result of how we think. And we can’t control everybody else and control all of our circumstances,but we are going to
respond to circumstances in one way or the other. And so, when I think
about how this affects us, I think about the fact that many people are where they are because of wrong thinking. And so they don’t like where they are.

Other folks are where they are because of right thinking,because they’ve been thinking the right way. What you have to ask is this,what is it that determines what I think? This mind of yours controls everything else in your life.

You say, well what about all the other parts of my life? We respond to the way we think. And so if we think right we’re going to have one response.

We think wrongly, we’re going to have another. Very important that we
understand how that works. So this requires me to understand how to control my thoughts. If I want to think right, everyday I try to have a flow of thankfulness running through my mind. I am so thankful that years ago, developed the process to learn how to consciously, daily, program my mind for success in all of the 7 key areas of life.

We all have so much to be thankful for if we just take the time to stop and think about it, don’t we?

The older people become the more they attempt to justify their lack of happiness and accomplishments. So many people need to stop and realize that today really is the first day of the rest of your life. God is not done with you yet!

Stop making excuse and move forward in the purpose you where put on this planet to begin. Stop lieing to yourself, saying things like, I just never had the opportunity or I just never will be that,or I’m just this and I’m not that. This is why people who are very beautiful can think they’re ugly. And people who are very skinny can think they’re fat. And they refuse to eat because they think,they look in the mirror and they don’t see what’s reality.

You must control your own thoughts, and that starts with controlling your self-talk. This is the book we have been recommending to our students and clients for over twenty years. It is great, and can’t recommend it highly enough.

Your mind has been

Programmed by Authority

Figures

And so your mind controls every aspect of your life. In fact, what you think
determines how you live. What you think determines your relationships with family, co-workers or staff members. and everyone in your life.

Many people start out in life defeated because of the influence of their parents,their grandparents, that tell them they’ll never amount to anything. Or this is wrong with them, or that’s wrong with them. And as a result, they go through life what, having heard,written in their minds, programmed in their subconscious mind.

If my mama said it, my daddy said it and my grandmother said it,
it must be true, therefore. And oftentimes, good people are ruined as a result of what they have been taught or what they’ve heard from someone that they value very highly. That our love and desire for material things can cause us to miss the most important things in life.

I accept up to two speaking events here in Atlanta every month. I speak for all types of organizations. I do a training called Breaking the Chains of Mediocrity where I prove to people they are who they are based upon who they thought they were as a 12 year old child, and how they can start that day and consciously reprogram their minds for success and become whatever they decide to be.

This training is powerful, because it really gets down to where the rubber hits the road. We cannot make lasting changes with faulty programming. This is one of the most requested topics I have from companies and organizations that I speak for.

Money Will Only Make You

More of What You Already Are

People don’t realize that money is dangerous, because it can destroy ambition. Somebody says, well what could be dangerous about money? It’s what it does. It’s the attitude people have, that if I have enough money I can go where I want to go, do what I want to do, marry who I want to marry,
wear what I want to wear,drive what I want to drive, live where I want to live,eat whatever I want to eat and on and on and on it goes. And all of that is true, I have had money and I have been broke, having money is better.

While all of that is true about what money can do,but that doesn’t satisfy you. But think about this, you can have all the money in the world you want if you don’t have good health,you can’t buy it. If you don’t have anybody to love, you can’t buy it. If you don’t have anyone who loves you, you can’t buy it.

In other words, you can’t buy peace, joy, happiness,contentment and you certainly cannot buy eternal life. Money can do some things, it can do many good things in the right hands. But it can’t satisfy the longing of your soul.

It can’t satisfy the longing of your heart. And when I think about the
future and I think about all the possibilities and living in this age of techology. I mean, we can learn so much and all of the information’s right at our fingertips,and the opportunities we have.

I would hate to think I’d reached my full potential, no. And I don’t think you should ever live to the point you think well, I’ve reached it now. Then what do you do?

Never Stop Becoming Self-

Educated on all Aspects of Life

that Matter

I think many people die early because they limit what their potential is. Keep learning. When you cease to learn, you cease to grow. When you cease to learn,you sort of begin to decay a little bit. You are to learn to how to stay healthy. And you say well, how do I do that?

Well, the proper diet and exercise and rest,that’s part of it. In other words, we’re not healthy by accident. It’s by learning some key things in life that really make a difference. Stop wasting time watching worthless cat videos online, and spend your time putting together game plans for your life for what really matters!

* Family Relationships
* Optimum Health
* Financial Independence

and the list goes on and on. There are 7 Critcal areas of life. spiritual, mental, social, financial, career, family, health. Focus in these 7 areas
and leave the cat videos to everyone else. Yes there we do need to take out a small amount of time weekly for entertainment, and if cat videos are your thing, that is cool, but during your entertainment time, not your learning time.

Most people occupy as much of their life as possible with entertainment and it is such a waste.


When we keep learning something happens in our life. For example, you and I are living in an age when we’ve had to keep learning. Because when I was born there were no home computers that I knew of, in 1960. So, we go back and you look at your life and think about all the things that you’ve had to learn that your predecessors and your parents didn’t have to learn because they didn’t even exist.

The truth is we live in a time where are minds are not able to keep up with technology, which makes it even more important to focus on that which is important the 7 key areas of life.

However if you’re going to be useful and functional, all the days of your life you’ve got to be willing to keep learning. So I would simply say that a
lazy brain is an aging brain. You don’t want to learn, what happens? You start decaying. And so, there’s something interesting and exciting about learning things in life no matter who you are and no matter what your age might be.

The Real Enemy is Fear of

Failure, Fear of Rejection, and

Fear of What Someone Else

Thinks

Rejection is probably the most painful emotion most people feel. And the truth is, all of us have been rejected, either by somebody or some group or something at some point in life. And so the question is, how did you respond?

And if I should ask you well,did that rejection bother you? Do you ever think about it? No, it doesn’t bother me, I never think about it much. But let me just correct that. It does bother you. Until a person recognizes the presence of rejection in their life, and discovers the source of it,and deals with it, it will bother you all of your life.

Let’s just think for a moment and clarify what we mean by rejection. And the truth is if somebody rejects something that means they refuse it. If you come to me and say I’d like to be your friend and I reject you, what I’m saying is,I don’t want to be your friend. I refuse your offer of friendship.

And what does that do? That causes the other person to feel less respect for themselves, less worthy of themselves,and to begin to be self-critical
for the simple reason,why wouldn’t somebody want to be my friend? And so, there’s some basic things that are very basic when it comes to that,and what it does, it sends a message.

In other words, rejection isn’t just a feeling,it sends a message. When you reject somebody you send the strong message going straight to the core of their heart,you’re not worthy, you’re not fit,you don’t belong, I don’t want you. You don’t fit into this situation.

And anytime any body feels that,especially from somebody that’s very precious to them,or very important to them, it’s devastating. If you don’t feel rejected, if you’re not careful,you’ll reject somebody else.

But more than likely, all of us at some point have been. And what I want to show you is this,just because you think you have forgotten it, doesn’t mean that you don’t still have it. The question is what do you do with it,how do you handle it? And there are lots of ways people handle rejection that doesn’t free them of it.

One of the first things we do in many of our personal development seminars is true to help people understand that for most of us, their was a lot of rejection and negative programs placed in our minds by the time we are 12 years old by “Authority Figures” which are Parents, and the Society of culture in which we were raised.

I was raised in a small Kentucky town population 400. It was literally like Mayberry. (Any Griffith Show)

How much different would I be as a person if I had been raised by different parents in New York, Los Angeles, Miami, London, Mexico City, or some third world country? What about you? This is how we start many of our seminars, be cause it makes you stop and think, doesn’t it?

What I want to talk about is how you get free of negative programmed perceptions you have. There is a way to overcome that, no matter what it is. There are three feelings that are absolutely essential to a healthy self-attitude and a self image, and your own personal view of yourself. Your self-respect and everything else. These three attitudes area sense of belonging, I belong.

• I AM PART OF SOMETHING BIGGER THAN I AM
• I AM WORTH SOMETHING OF VALUE
• I AM COMPETENT, I CAN HANDLE IT. ( iF I DON’T CURRENTLY HAVE THE SKILL SETS OR MIND SETS, I CAN DEVELOP THEM)

If you don’t have those three feelings about yourself,emotions about yourself, you will go through life suffering and hurting. Healthy body, a healthy body is always important for the simple reason you fe better,you’re more highly motivated, you are cheerful,you’re happy, you’re excited and people like to be around a person like that.

And then when I think about our relationships to others. Without good relationships to other people you’re not going to make it in life. We’re not lone rangers, God’s made us to work and labor and fellowship and have
fun with other people.

Honestly at this point in my life, I enjoy spending as much time with family as possible. My wife and I have ageing parents and grandchildren. So we spend as much time as possible with them and all the family members in between.

MAKE WISE DECISIONS

Please don’t skim over this,here what I am sharing.

You can ask any 50 year old, what are the two biggest mistakes you have ever made in your life? How would your life look different today if you hand’t made them?

This is one of the real secrets of life that very few people talk about. One of the major secrets is DON’T MAKE MAJOR MISTAKES. I am not saying that you can’t recover from mistakes, but I am saying life is much easier if you don’t make them to start with.

Why would a city known for its red economy over all these years go bankrupt? Why would they go bankrupt? Unwise decisions that
probably started years before.

Why would a family choose to buy a home, house,that they know that they cannot afford? But they’re going to buy it anyway. Unwise decision.

Why would a person marry just for a sexual fulfillment? Not thinking about other things. Unwise decision.

Why would a person drink alcoholic beverage in front of their children early in life,leaving them an image of their dad sometimes being drunk,thinking nothing of the consequence? Very unwise decision.

When you think about the kind of life that you’re living would
you say that the decisions that you’re making are wise or unwise?And we could go through life thinking about all the decisions that people make.

For example, they stack up credit on their credit cards to the point that they know they can’t make the payments. Why do they do that? Unwise decisions.

Before you make any decision you should always ask this question. Is this the wisest thing to do?

There is always an answer. Is this the wisest thing to do? Whether it’s marriage, or whether it’s something financial,or health, or whatever it might be. Is this the wisest thing to do? That’s always the right question whether it’s major or minor. Is this the wisest thing to do?

Learn to Smile & Laugh

When there’s laughter and there’s love and there’s joy,your body is going to respond accordingly. But if you’re uptight and you’re not laughing, and if you’ll just think about what happens to your whole nervous
system when you can’t laugh.

And somebody says well,I don’t have anything to laugh about. Well, yes you do, if you think about it you do. There are times when we don’t feel like laughing. If you can’t laugh, I’m not too sure you’ve got many friends.

Who wants to be around a grouch all the time? Always frowning, there’s
always something wrong. And when you say, well let me tell you something good happened to me; I’m not interested.

Well when people have that attitude I believe your nervous system is affected, your whole system is affected. I think there’s some simple things God placed in our life and in the process of exercising them, we’ll live longer.

Now you say, “Can you prove that?”Well, so far I can. So far I can. My wife and I both have happy, loving, caring parents who are in the eighties, and the examples are endless.

I hope these 10 ideas have spoken to you and provide you some things to think about. I heard years ago the teaching is in the words. The words recorded on a audio or podcast, or the words written in a book or an article.
The teaching is in the words, but the learning is in the silence.

You personal silence that give you the opportunity to think, plan, grow and
believe in yourself.

The post 10 Rules of a Successful Life first appeared on Dale Calvert - Motivation Speaker Kentucky.

For the first time in many years, the Work from home buzz has started all over again.   Over the last 30 days, there have been over 450,000 searches on google for Work at Home jobs.  I expect that trend to continue from now well into the future.

If you found this article through a google search, or someone shared it with you, I promise you, you are going to get much more than you bargained for.  So take a breath to open your mind.  I am going to share with you the Top 10 companies that hire people to work from home according to Forbes magazine and much much more.  I promise, if you read every word, this will be time well spent.

The first thing you should ask yourself is who is writing this article and why should I care what their opinion is?  My name is Dale Calvert, I have made money from home my entire life.  I started selling fishing worms that I kept in my parent’s basement when I was about five.  Throughout my childhood, I had some kind of what is commonly called today a “Side Gig” going on.

I sold Pears, blackberries, flower seeds, Christmas cards, collected pop bottles for the deposit, and the list goes on and on.   At 14 I operated a very successful mail-order business from my parent’s home where I bought, sold, and refurbished props for magicians, called Calvert’s 2^nd Hand Magic.   

I worked as a semi-professional magician from the time I was 7 until my early twenties.  Today I have a passion project website that features some of the top magicians of our time, www.MagicEveryMonth.com.  I am an entrepreneur, coach, speaker, and best selling author of multiple books including.

How to Get Rich Without a College Education

How to Make $5,000 a Month with an eBay Business

Change Your Financial Mindset & Create Wealth.

I tell you this, just so you understand that working from home, creating cashflow from home, and operating home-based businesses is something I have done my entire life, and I guess you could say in many ways sharing those ideas has been my life’s work.

So before we go any further, let me ask you a

question.   If all things are equal, would you rather

work a job for a company from your home, where you

make a full time income, whatever that is for you, let’s

say $60,000.   Or would you rather operate your own

business from you home and make $60,000?

Job from home or business from home? 

Same $60,000 ?  

If you are thinking job, then don’t waste another minute of

your time reading this article. Here is the direct link to the

Forbes article that was written on Jan 21^st a couple of

months before the Corona Virus outbreak. 

This article will share with you the Top companies that are hiring remote workers & thanks for stopping by this page.


Click Here:    https://www.forbes.com/sites/jrose/2019/01/22/work-from-home-jobs-from-remote/#40ddde9a28f4

If you are still reading, then please stay with me, I promise it is worth the time and if not you can flame me at the end of this article.    If you are thinking, Dale if I was given a choice I would rather, own my own business and be my own boss than give my future to a boss and employer for the same money, wouldn’t everyone?

The answer is NO.   Most people have been so conditioned, to go to school, get a good education, and go to work for a good company so they can climb the corporate ladder & that anything outside of that plan is perceived to be impossible, a scam, a dream, or anything other than a “possibility”.

I did an impromptu training on this subject years ago to fill in a 20-minute time gap at an event. This is the first and only time I have ever done this training. It was later placed on video and audio and I still have people today talking to me about “The Great American Box.” Please read this entire article, and you can come back and watch this training if you want. But it drives home the fact that most people cannot look at the facts and think clearly, they are stuck and programmed in a JOB Mindset.

Many who at one time in their life decided to get out from underneath the stress of depending on a job and start an entrepreneurial adventure, woke up one day finding they were pulled back in the box. They may be still going through the easy parts of a business they started, but the passion, commitment & dedication was gone.

Others decided the box was a safer choice because developing the work ethic, mindsets, and self-education required to become a SUCCESSFUL entrepreneur requires much more than they anticipated when they started.

Most people fail with their first business attempt, but if you are able to muster up the MOTIVATION TO PERSIST, you will succeed. Assuming you have the courage when you realize you don’t have timing on your side. I believe in business, the trend is your trend. Getting in front of the coming wave is always a good idea.

My friend, you are at a unique time and place on your life’s journey right now, you are at a major fork in the road and may not realize it. The choices you make during this time with Coronavirus challenges can drastically affect the rest of your life and the emotions that surround you when something like the coronavirus happens in the future. (Make no mistake there will be more challenges in the future)

As the coronavirus was declared a pandemic, corporations across the globe have shut down their offices and transitioned their employees to remote work.   Time Magazine has called this “the worlds largest work from home experiment.” Employees are strapping into their newly designed and thrown together home offices.   One thing we may discover is how successful if at all, remote work can be on a wide scale.

I have experience on both ends of the equations.  A few years ago I owned & operated a business that was housed under 30,000 square feet of office and warehouse space.  We employed 78 full-time workers and had over 60,000 independent contractors marketing our products.

Today Calvert Marketing Group consist of myself and my wife and 11 team members from around the world, all who work remotely from their homes or wherever they choose.  

My wife Dawn was a successful remote employee for IBM when I first met her.  She was on the phone at 5:00 A.M. every morning with overseas vendors and worked all day from home with her phone, computer, and fax machine.

Just a couple of decades ago, the vast majority of work-at-home job opportunities were anything but portable.  When I first started sharing ideas with people about developing home-based businesses back in the 80’s they looked at me like I was crazy. 

There was a time when work at home job or work at home business simply didn’t make sense for most people who were programmed with a go to school, get a good education, and go to work for a good company mindset.

That path was designed to keep

the industrial revolution going,

not designed to provide

individuals success and

satisfaction.

Today we are in an environment where far more people operate a business from home than most people can really imagine.  Becoming a digital nomad, and living a laptop lifestyle is the buzz and has become the career path for many millennials.

However, today more than ever the internet has given us countless numbers of credible opportunities that allow us to work from home and create full-time incomes.  To think that is not real is simply not the case. It is just naive.   So my question for you, is why not you?

I understand for the untrained eye it has become far more difficult to wade through the scams versus legit opportunities.  When you don’t have a trained eye or experience, it is much easier to just conclude that everything is a scam.

Over the years I have consulted and worked with many career frustrated individuals who were looking for a legitimate home-based business who had got caught up in some kind of “appealing at the time” home business or job opportunity that wasn’t legit.

From mystery shopping, medical billing “jobs” that require you to purchase expensive software, Check-Cashing schemes from Nigeria, craft-making jobs, Penny Auction promoters, and countless number of unworkable ideas that require you to invest hundreds, if not thousands of dollars in start-up materials.  

Not to mention the thousands of pyramid schemes (not to be confused with legitimate network marketing opportunities) designed to siphon as much money from as many people as possible.

The early days of the internet were like the Wild Wild West.   I don’t even need to rehash on the DotCom bubble stories many of the investors reading this article are very familiar with.

However, Web 2.0 has created more opportunities than imaginable.

No, they all haven’t lasted and business, in general, is an evolution just like life, there are cycles. Just ask those that at one time managed BlockBuster or ToyRUs stores.

However, if and these are B I G IFs.

If you are willing to:


Invest a little bit of start up capital.


Find the Right Mentor


Turn off NetFlix and devote a tremendous amount of time to get your business launched and through the grind stage.


There are at least a ½ dozen legitimate business models where you can develop a full time income and I will say it, financial independence if you decide to.  


Look, I don’t have any course or product to sell you at the end of this article. 



I just want to tell you.  I have been around the home based business niche my entire life, and I am telling you, if you have the ability to read this article and you’re willing to invest a little bit of money, time, and find the RIGHT mentor, you can replace your corporate salary and have the opportunity to create financial independence within a relatively short period of time.

There was a study that came out in 2017 from Upwork and the Freelancer Union that predicted that over ½ of the workforce will be freelancers within a decade anyway. The study went on to say that 50% of millennial’s today are already freelancing.

The laptop lifestyle, digital nomad lifestyle we were talking about earlier.  So again I ask you, why not you?  I don’t care is you are 16 or 76 years old, and I mean that.

Why Not You?

Here is one thing I know, the ability to find the right mentor and the willingness to educate yourself are rare traits in human beings.  In fact, if you process these traits, and still would rather work for someone else and let them call the shots, you are not only cheating yourself, you are cheating your family and honestly the world, for not setting an example for others of what can be done.

If I have your attention, I want to encourage you to stay on this train of thought, and mindset at least through the remainder of this article.   I know for many who are reading this, it is uncomfortable because it so far outside the box you were raised in.

Listen, I am pro-business, and my personal belief is everyone should be working for themselves.  However, some people are better off being free-lancers than they are being a business owner, so we will talk about both.

(Free) Top 7 Side Gig Book

This has been my battle cry my entire adult life.   In fact,in January before all the Corona challenge hit, I released this booklet.

You can download it free here:  Top 7 Side Gig Opportunities

Over the past 10 years, my wife Dawn and I have developed multiple businesses that individually each business has the opportunity to earn $100,000 plus a year profit.   Some of them like selling books through Amazon Kindle are not as viable as they once were, and we no longer recommend for new entrepreneurs.   

Yes, you can create a nice side-gig income with the right mentor and self-education, but most people are not going to start today and create a full-time six-figure income with the Kindle publishing business model.

The main reason is that Amazon came in and changed the commission structure for all the authors and publishers when they introduced their unlimited downloads program.   Amazon totally messed over the authors and publishers that had built the Kindle  platform to what it is today.

In this new Web2.0 World the one thing you must understand before you start playing is, if you are playing in someone else’s sandbox, you have to follow their rules, WHICH ARE SUBJECT TO CHANGE AT any time. 

I have already written a detailed article on the subject here, Are Amazon Affiliate Niche Websites Dead? So I am not going to repeat the info here.

However, there is always opportunity available for you, once you develop the eyes to see them.  I get that most people wouldn’t recognize real opportunity if it slapped them over the head.   That is why you see people sink their life savings into a business in a strip mall location that all logical thinking, business-minded people know will be gone in a year or less.

90% of small businesses that start are out of business within 5 years. Of the 10% that remain open less than ½ are profitable.

That is why starting a business as a side gig on a part-time basis from home makes more sense than ever.   You have a low risk, with huge upside potential. 

In a minute I want to share with those of you that are entrepreneurs, or are thinking about developing an entrepreneur mindset, 3 of the easiest to start business niches that my wife and I are earning six-figure incomes with currently, and also what I believe to be the best business vehicle in the world.  

Understand I choose the 3 niches I am going to share with you because anyone with the right mentor can …..over time,  through self-education, learn the specialized knowledge required to build out those businesses successfully to a full-time income.

But first, for those of you that have more of a Freelance mindset and skillset instead of a Business Owner mindset, let me share with you the Top Freelance Opportunities available to you right now. Many of the skillsets required to operate these freelance opportunities can be learned over a weekend with the right teacher and focused self-education time.

TOP-RATED FREELANCE OPPORTUNITIES

#1 Virtual Assistant

Virtual companies are a real thing today.  I have consulted and worked with several multi-million dollar brands over the past five years that have no office building and the entire team is virtual.

Many of these entrepreneurs are looking for virtual assistants that keep them organized and on task.  I have always had at least one personal assistant, and right now it is my wife who lays out my consulting call calendar for me daily, and keeps me pointed in the right direction with the various projects we are developing at Calvert Marketing Group.   She does the work of three virtual assistants and has unbeatable organizational skills.

According to the INTERNATIONAL VIRTUAL ASSISTANTS ASSOCIATION, Virtual Assistants are independent contractors who from remote locations, support multiple clients in a variety of administrative, creative and technical activities and services.

Job titles vary greatly, and virtual assistants perform all kinds of task to phone work, answering and responding to emails, responding to media inquiries, and request for training or speaking engagements, dictating content and much more. 

Two VA job websites that you can check out are Upwork and Zitual.com.   Our company hires VA’s to help us with specific projects monthly from these websites.

Research tells us that virtual assistants average about $26,000 – $43,000 a year.  Income is based upon the level of skill required to complete the daily task.

#2 Freelance Writer

I have worked with multiple writers over the years.  When we first started D&D Publishing ten years ago we had 11 writers that worked with us on various Kindle book projects.

Good writers are hard to find.  Many people think they are good, and in all reality, they are average or below average. I am writing every word of this article; I have never used a ghostwriter. Every word of every article and book I have ever written has been 100% me. If it has my name on it, I wrote it. 

I would classify myself as a below-average writer. I accept that. It is one of the hardest tasks I do.  However, we outsource most of the writing for the various niche web properties we own. Currently, we work with 5 writers, we found each of them on upwork.com

Skilled writers are in high demand, but there is even work out there for average writers. We currently pay a penny a word for paid writer and have several people that write for various niche websites we own, just to get their name in the market and backlinks to their own blog websites.

#3 In-Home – Call Center Rep

While virtual assistants and freelance writers have become very common and mainstream,  I suspect that after the Coronavirus stabilizes some companies in the future will have customer service handled by those working out of their own homes.

Many businesses need workers who can answer the phone at all hours, assist customers, and process orders or deal with returns. But since more businesses are operating online, a growing number of these jobs are going to customer service workers who work at home.  This trend will continue.

Being an at-home call-center rep requires a computer and may require specific software or equipment. A great phone voice will also help (that counts me out), as does any experience in customer service, data entry, retail sales, or management. Dozens of sites list job openings for call-center representatives,  including  Upwork.com, Freelancer.com, and SimplyHired.com.

However, you may also find listings offered by local businesses in your local newspaper.

While it’s hard to find exact pay for call-center representatives who work at home, the Bureau of Labor Statistics reports these workers typically earn a base pay of around $33,750 per year.

So those are the 3 Top Freelancer work at home jobs I recommend at this moment.  Before I share with you the 3 Businesses you can start at home to generate a $100,000 a year income, let me ask you a question.


If you are a mom or dad who has been working in the corporate world, are you really excited about returning to this?

Or this?

Before I share with you the Top Work at Home Opportunities and the One I think is the greatest opportunity in history there is something you need to know.

What do you think the number one benefit of having a business at home is?

I usually get answers like:

-freedom

-control my own schedule

-more time with family and children

-sense of accomplishment

-work harder and make more money

Etc. Etc. Etc.

However, what you will discover if you start down this path is the TAX SAVINGS.   We have all heard, “it is not how much you make, but how much you keep”.

Please understand I am not a CPA so get your tax advice from a licensed professional – however, a home business is the very best tax shelter in the world.

The moment you start your business you can take some or all of your normal everyday living expenses and convert them to tax deductions. Here are just a few.

Tax Benefits of Operating a Business from Home.

Pay Your Kids

When my daughters were young to the time they left home for college they worked for me.  $5.00 – $50.00 per week depending on their age.  They had specific activities every week.  They were paid their allowance money as independent contractors.  It was a tax write off for me, and they made less than the annual threshold so they didn’t pay taxes.  They could have used that money for their school clothes or whatever was needed.  They didn’t, but they could have and would have if it had been needed.

Advertising

All of your advertising expenses can be tax-deductible, such as printing flyers, business cards, Google Adwords, Facebook Ads, etc. You can even deduct expenses paid for PR and marketing agencies.

Travel Expenses

Do you travel to attend your business meetings or conferences? If so, then the expenses associated with transportation and lodging are also deductible. When it comes to corporate trips, your airfare, 50% of meal costs, and hotel charges can be noted down as business expenses. Even if you increase the duration of your trip after the completion of your business commitment you can include your travel costs in your business expenditure. But, make sure the number of personal days on the trip doesn’t surpass the total amount of business days.

Remember, travel expenses for your family (spouse or children) are not deductible unless they are accompanying you for a legal business purpose.

Home Office Expenses

If you have a home office, you can also list these expenses for tax deductions. Heres how:

• Fill out the Form 8829 to list down the expenses associated with using and optimizing your home office.
  
• Remember to include both direct expenses, such as renovations and office equipment and indirect expenses, like insurance and utilities.

Insurance

As an independent contractor, you’re not eligible to be on your employer’s health insurance plan. But, luckily your health insurance expenses like medications and premiums, are tax-deductible. Your business insurance expenses can be deducted too, so don’t let the cost hold you back from having the right contractor’s insurance!

The insurance you need depends on what type of contractor you are. Finding the right coverage for your business can be daunting, turn to a reputable insurance provider for advice.

Phone/Cable/Internet Charges

Essential business utilities, like your cell phone bill, can also be deducted from you 1099. Even if you use your home phone or mobile for both personal and professional use, you can note down the portion of your cell phone bill for business. Also, internet bill and cable bill (for research) can possibly be deducted.

UTILITIES

A portion of your utilities can be deducted electric, gas, utilities, and even trash pick-up or rent.

Licenses and Taxes

You can deduct any business certifications, licenses, and regulatory charges you pay for your business, such as incorporation charges and small business licenses for your state. In certain cases, some types of taxes are deductible as well, including:

• Local and state sales taxes–only for good or services sold
• Payroll taxes– this only applies if you have employees
• Federal highway use tax
• Property taxes on company assets

Interest

If you charge your company expenses on a credit card, the portion of the interest payments can be listed as company expenditures, and are therefore tax-deductible. Keep in mind that there is a specific limit to the deductibility of this interest.

Other Additional Expenses

There are several other basic yet essential costs that are often overlooked and undervalued by most independent contractors. Some of these common deductions include:

• Debt
• Expenses for defending or acquiring trade names and trademarks
• Start-up costs of the business including product samples

The Bottom Line

These are just some tax deductions for independent contractors. You should be aware of these in order to decrease your taxable income. Of course, you should always contact your accountant or tax advisor before you claim any of these tax deductions.

When you figure the wear and tear on your car, the clothes, meals, and childcare expenses most families have when they have jobs outside the home, a home-based business makes more sense, simply because of the tax benefits if nothing else. If you don’t have a side-gig business you are throwing away thousands of dollars a year by paying more taxes than you could be. DO YOU REALLY UNDERSTAND THE PARAGRAPH YOU JUST READ? This is not marketing hype, nothing here to sell you, its just facts that you shouldn’t ignore.

TOP 3 HOME BUSINESSES IN

2020 TO EARN $100,000 PLUS

These are the Top 3 Home Businesses that a person can start today and create a six-figure income. They are in no particular order, but all three require these 3 steps:

Follow these 3 Steps:

(They are mandatory to increase your odds for Success)

1)  Find the Right Mentor

2) Spend a minimum of 10-15 hours a week in Focused Self Education

3) Invest a small amount of investment capital and go to work, take action as instructed by your mentor.

ENTER THE FLIP ECONOMY

You will find countless number of articles here at www.OnlineAutionU.com regarding the flip economy. How to buy items and flip them on eBay, Amazon, Etsy, Poshmark, Mercari, Stockx, through Facebook Market Place and more.

Granted, this business is not an easy one to scale much past $200K if you are a one or two-person show, but most people would find the number of individuals and husband and wife teams making six figures plus a year in the flip economy hard to believe. I remember a 20-20 TV show years ago when eBay was really rolling where they stated that over 100,000 people earn over $100,000 dollars a year with Ebay.

If you have been around the Entrepreneurial game very long you probably could rattle off several people you have met who have become millionaires with the AMAZON FBA program.

www.TooCoolNotToOwn.com

BUILD NICHE WEBSITES

Honestly, until April 15, 2020, when Amazon announced they were drastically cutting commissions on affiliate websites I would have probably said that this business model had the most exciting upside potential of any of the three I am covering.

You can still create a six-figure income building affiliate websites, but to build it to that income level it will take twice as long as it normally would. This is a solid 3-5 year game plan, but $100,000 a year is not an income level you can build to in 18 months.

The exciting part about these niche websites is they can be built then sold for around 35X monthly profits. So a website earning just $1000 a month could be sold for about $35,000. If your niche website also sells products through Amazon, eBay or other online market places you drastically increase the value.

Then the obvious question becomes how many of these type of websites can you build out in a year or two?

START A WOO COMMERCE

OR

SHOPIFY E-COMMERCE STORE

www.WildcatGifts.com

WildcatGifts.com is one of our e-commerce stores. We keep all inventory in house and our shipping department ships from our warehouse.

Shopify and online e-commerce websites, in general, have gotten a bad rap lately and well deserved. Youtube.com is full of people who are trying to teach people how to do that which they have never done.

At this point, YouTube is full of fake Shopify gurus who are making all their money not actually doing what they are teaching, but by selling Shopify courses offering get rich quick secrets. I am not going to start naming names but definitely stay away from a guy named Kevin David. The most credible Shopify guru I have found on YouTube is a guy named Biaheza .

The bottom line is Shopify is a fabulous platform to build an online e-commerce store with. If you like the idea of having an online store I cannot recommend the platform highly enough.

Shopify is a stand alone platform, you do not need to drop ship products with Shopify. I suggest you find products and services you love – kitchen appliances, gardening tools, sports equipment, or anything you love. Build out your store with 20 or so products, and buy one of each have them on hand, and ship yourself.

Building out successful Shopify stores requires an in-depth understanding of Facebook advertising, Influencer marketing, etc. which both require an investment and have a learning curve.

The best way to start a Shopify store is with products you love, can stock yourself and not have to drop ship from China.

It goes without saying that many of my marketing friend’s stores took a real hit when the Cornavirus hit. I have always taught to always have at least one of every product you sell in stock and ready to ship yourself.

THE BEST BUSINESS MODEL IN

THE WORLD.

If you have read to this point, my fear is that I will lose all credibility with what I am getting ready to share with you. Please hear me, I understand, and I don’t blame you. I 100% understand why you feel that way.  Honestly, I don’t blame you.  Truth be known, I have a real love/hate relationship with this business model.

So I think it may be better to open your mind and hear it from Robert Kiyosaki instead of me, and when Mr. Kiyosaki is finished I will share some comments.

THE PERFECT BUSINESS

ROBERT KIYOSAKI

I sincerely believe that network marketing is the most misunderstood business model in the world. Not by those outside this niche, but by those INSIDE IT.

The bad publicity the profession has received over the last few years has been for the most part well deserved. But there is a tremendous amount of misinformation in and outside the profession.

There is the number one opportunity, and only one right now in the market place that I can recommend in good conscious, and quite frankly I sincerely believe that this is one of the best, if not the best program I have seen in over 35 years in this profession. You can click here to learn more if you would like.

Network Marketing is a 3-5 year game plan if you have great mentorship, are part of a great company, and you are teachable and have an above-average work ethic.

Not to mention you must be involved with the right company at the right TIME in history. If all those things don’t line up it is still a great business model for beginning entrepreneurs to start their entrepreneurial journey.

The names of big-time entrepreneurs who got their start in network marketing go on and on. The power of network marketing is that if you build it right, and you find the right company you really can develop a Legacy income that can be passed down to your children and your grandchildren.

There is no business model in the world that provides you with the opportunity to create time and the money to enjoy it that even comes close to network marketing. I have a real love/hate relationship with the profession.

It absolutely changed my life, and I will be forever thankful. I love the business model, I despise what it has become. I share the history of the network marketing profession here.

At the time of this writing, I accept two speaking engagements a month for companies and sales and marketing organizations. This month they were both changed to online events. Anyway, about 1/2 of them are for direct sales or network marketing organizations. I am an example of someone who has lived the network marketing dream. For the right person, there is simply no better business model on the planet.

However all the * stars * must line up

* Right Company at RIGHT TIME in history
* Right Mentorship Team
* You must be Teachable
* You must have and Above Average Work Ethic
* You must understand this a 3-5 year game plan of dedicated focused work.

I hope you have received value, inspiration, or whatever you needed from this article today. I have shared with you:

– How you can access the 10 Top Companies that are hiring remote workers

– The Top 3 Side Gigs You can start in today’s market

-The Top 3 Businesses to Start from home and Why they make sense especially with the Tax Benefits

– What I believe to be the #1 Business Model in the world when the stars line up.

I would sincerely appreciate your comments, feedback, and questions. Let me know your thoughts.

Until next time – I am dedicated to your entrepreneurial success!
Dale

The post Real Work at Home Jobs for 2020 and Beyond first appeared on Dale Calvert - Motivation Speaker Kentucky.